Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. But, in the upcoming future few of the factors which Emirates enjoy today will start to deteriorate such as. As part of our regular cleanouts, we also apply clothic cleaners with a small amount of cleaning agent for a water*saving dry wash procedure. Is Emirates' business strategy sustainable? Why is Emirates Airline able to deliver solid growth and solid financial performance for years? Introducing a robust fuel monitoring system and advanced data analytics, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers. The case emphasizes how Emirates capitalized on its location-a small city-state strategically located to reach of the world population in a flight of less than eight hours-to build a fast-growing and profitable hub-based business model. The first flights connected to the neighbouring. Branding and sponsorship 4. The greatest proportion of our carbon emissions come from the consumption of jet fuel, so our selection of aircraft and how we operate present the best opportunities for reducing our environmental impact. Most of the Asian and Australian population traveling to Americas find it easier to travel via Singapore Airlines which has a lower travel time, such as Sydney to California; Others traveling from developing regions of china find it convenient to fly to European regions with Turkish airlines. I am planning on booking tickets with Alaska Airlines, We want you to visit JetBlue on our website. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. Adding on to this, the lower labour population of Emirates, which comes from Asia Pacific regions of India, Sri Lanka and Pakistan have also showed improvements in their average per-capita income These factors will force Emirates to rethink its cost structure. Answer:Yes, the Emirate's strategy is sustainable. We firmly support the four-pillar strategy to reduce emissions developed by our industry body the International Air Transport Association (IATA). In one project, they acquired a set of seats from a retiring Airbus A340-500 and modified them to fit two emergency evacuation cabin simulators and two cabin service training simulators. As part of our effort to save gas emissions, our fleet is being reduced while maintaining a lighter profile and using new air traffic control software. Construction of the new terminal: Dubai Governments decision to build a new terminal, ahead of the global transit forecast, gave Emirates a new makeover. Today, the Emirates Group is one the most comprehensive travel and tourism operation in the world. The airline has experienced the largest growth in the Asian airlines market. Employing technology in modern urbanization is the cornerstone of future sustainable urban development. For example, we use lightweight cargo containers, and optimise the amount of potable water loaded for each flight based on the planned passenger load and distance to fly. Weather: Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. Working with air traffic management providers to develop protocols that enhance operational efficiency. Give us your email address and well send this sample there. why? To lure tourists, Emirates partnered with local tourism organizations to promote the city of Dubai. Global alliances and partnerships, 1. some airlines are doing this through reducing weight on the aircraft. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. . All parts of the company were affected by redundancy, resulting in a 31 percent reduction in employees. Emirates relied on only three types of aircraft, because of which planes could be deployed onto existing routes to supply much more easily to match the demand. Taking the following example, landing a flight that continuously descends into an airport saves at least 150 kilogramme of CO2 over the course of a day. Its competitive with low-cost carriers. an academic expert within 3 minutes. 2023 The Emirates Group. In 2021-01, the state intends to receive $1 billion in revenues. It helped create a strong pull that attracted business and leisure tourists alike. operates 158 destinations in 85 countries, making it the worlds largest airline. Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. Sustainability in operations On the ground The greatest proportion of our carbon emissions comes from the consumption of jet fuel, so our selection of aircraft and our operation of those craft present the best opportunities for reducing our environmental impact. The airline industry reduces its environmental footprint by incorporating sustainability into all of its operations as a means to reduce their environmental footprint. Dont know where to start? Emirates reaffirms its wildlife commitments on World Environment Day. Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. Due to the lower operation cost, Emirates was able to pass the benefits on to the customers which many of its competitors couldnt afford to. This procedure saves thousands of litres of water each wash, and having a clean aircraft exterior helps to reduce fuel consumption and emissions by making the aircraft lighter and more aerodynamic. International benchmarks illustrate that even todays aviation system does not fulfil current demand. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. focused on one strategy but is rather open to change. The main issue in the presented research is the United Arab Emirates' foreign aid commitment, the development of its brand, and its position in international relations. Additionally, we use a water*saving procedure by routinely washing our aircraft with a small amount of a cleaning agent applied by cloth. We are one of the youngest fleets on the market, thanks in part to our focus on the advancement of eco*efficient technology. Working with air traffic management providers to develop protocols that enhance operational efficiency. A clearly defined strategy is required from Emirates namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. Sustainability of Emirates' Current Strategy and Way of Operation. A geographic & psychographic segmentation strategy has worked for Emirates in order to create offers that are more relevant for target audiences. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. Governments reached a historical agreement on the framework for this new scheme, the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA), at the 39th Session of the Assembly of ICAO in October 2016. 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The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished to enter. This has so far saved 95 million bottles from landfill. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. And our engine washing procedures keep internal engine components clean, maintaining fuel-efficient performance and prolonging the useful life of the engine. Emirates promotes its sustainable operations through three core environmental initiatives: Reducing fuel emissions; . The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. From 2018 onwards, the Emirates Group has combined its annual environmental reporting with its financial reporting, to provide business context to environmental performance. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. Is Emirates strategy sustainable? Connectivity: Dubais small size was not seen as a deterrent by the Emirates. The Dubai government further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. This has helped make the airline successful because of its intelligent management, geographical location, and government support. The DAC Guidelines on Strategies for Sustainable Developmentaim to provide guidance for development co-operation agencies in their efforts to assist developing countries towards sustainable development. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. Over one-third of the planets seven billion citizens lived within a four-hour flight of Dubai, and over two-thirds lived within an eight-hour flight. The aptitude and skills inspire as well as influence the subordinates to achieve a common goal. Its freight arm, Emirates SkyCargo, has adopted a zero tolerance policy on illegal wildlife trade which includes big cats, elephants, rhinos and pangolins, among other types of wildlife, and has implemented a complete ban on hunting trophies. A continuous investment in new products, services, and technology by Emirates ensures that it keeps loyal customers and makes it easier for new ones to become customers. what is the competitive advantage of emirates airlines? The Flight Training Facilities department sources a range of items from Emirates Engineering when aircraft interiors are being upgraded. Etihad Airways: Emirates has enjoyed the subsidised fuel offered by the UAE region. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. For Emirates, the flexibility in operations meant covering trips to the entire world and having customers reach their destinations at the mostpreferable time. 2023 The Emirates Group. Why? Full details of our fuel efficiency, emissions and noise performance can be viewed in the Emirates Group Environmental Reports. The Emirates Groups commitment to sustainability means multi-billion dollar investments in the most modern, eco-efficient technology available in aircraft, engines and ground equipment, and by operating our assets in the most environmentally-responsible manner. Our Economy Class blankets on long-haul flights are made from 100% recycled plastic bottles. Dubais contribution in the success of Emirates Airlines is as mentioned below: . Once airborne, our flight crew take advantage of opportunities to save fuel and emissions where practicable and supported by air traffic control. It reflects how Emirates strategies are sustainable at present day business. Moreover as we in the Airline industry, where the threat from substitutes, other competit View the full answer The aviation industry supports nearly 63 million people worldwide and contributes USD 2.7 trillion per annum to world GDP. International Competitors: Strategic competitors such as Singapore Airlines and Turkish Airlines have also been able to mark themselves as a hub inconnecting different parts of the world. Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. Emirates spends billions of US dollars on fuel each year, so naturally we are monitoring the development of biofuel technology with great interest. First, the business model and how to become more profitable, and second, its operational effectiveness. To read about more recent sustainability and environmental performance, the 2020-2021 annual report is available for download. There are a few ways that the Emirates have a competitive advantage over other competitors, and the most important one starts with their hub. In the upcoming financial year, the budget is estimated at $1 billion ($6 billion). It has learntfrom the mistakes done by the Emirates and has tried to imitate the same to improve its quality and to be one of the best airlines in the world at the age of 10. Aircraft weight management Emirates continuously reviews its inflight product and cabin environment to reduce aircraft weight (and thereby fuel burn) without compromising on customer experience. Based in Dubai, the company is a subsidiary of the Emirates Group, a government-owned corporation. The government maintained a strict arms-length financial relationship with the airline through its holding company, the Investment Corporation of Dubai (ICD). strategy and people, helping clients navigate a dynamic environment through four global businesses. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished to enter. Branding and sponsorship 4. Explain. A video of this is available below. See a whole year of Reward Seat Availability on one page at SeatSpy.com, Safe Travels - the UK's most trusted COVID-19 testing provider. Is Emirates strategy sustainable? Highly priced tickets compared to competitors 2. Emirates reaffirms its wildlife commitments on World Environment Day. As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. We look forward to the development of biofuels that are technically safe, cost competitive, and truly sustainable, with a viable supply chain in place from feedstock to the aircraft. The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. Emirates will have to position itself to manage this nasty situation, since most of its passengers cannot afford to be delayed in reaching the hub. Emirates growth into new markets produced some additional peak-period hiccups. what are airlines doing to be more sustainable? Woman single-handedly takes on BA and wins, EasyJet pilot does 360-degree turn so passengers can see the Northern Lights, Expo 2020 Dubai and Emirates Flight Catering tie-up to create eco-friendly F&B, Emirates announces initiatives to reduce single-use plastics inflight, Air France-KLM carries out its first long-haul flight powered by Sustainable Aviation Fuel (SAF), Frequent fliers cause half of aviations passenger emissions: report, To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below. While some nations such as the UAE, the US and the Netherlands have open skies agreements with other nations permitting unrestricted access to their markets by any foreign carrier, many countries continue to regulate the level of access. Small wings, Big dream Capitalization of the Initial Fund: In contrast to other major Airline operators such as Air France and British Airways, who have often received huge bailout packages or debt reliefs from the government; The Dubai government had given the airline a total of just $18 million, including the start-up money. Besides conserving the environmentally friendly nature of Australias trees and animal species through the use of corporate profits, a sustainable business environment for the entire world is created through their activities. Etihad has also shaped its airlines to be the cheaper of the two in many of the common destinations, taking away Emirates customers. Qatar airlines has also joined the One-World air alliance15, providing customers with a greater value in the any of the seating class and helping them earn frequent flyer points. Chairman's message Please click here for more information. Woman single-handedly takes on BA and wins, EasyJet pilot does 360-degree turn so passengers can see the Northern Lights, Emirates promotes its sustainable operations, Dubai Expo 2020 aiming for sustainability, Going green - climate offsetting proves difficult to sell, To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below, actively supported fragile habitats since 1999. In 2010, the UAE Cabinet approved the Green Building and Sustainable Building standards to be applied across the country. Twice a day, once from 12 a.m.2 a.m. and again from 6 a.m. 8 a.m., a spike of passengers deplaned from points west for a two-hour window to connect to their east-bound flights. These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions annually. Highly priced tickets compared to competitors 2. Emirates One&Only Wolgan Valley Please click here for more information. The gateway created by Emirates, has no upper hand in these unfortunate situations as their hub will take a longer flight time. Dubais abundant sunshine helps to power our state-of-the-art Engine Maintenance Centre, where we installed a one megawatt array of solar photovoltaic panels. Emirates airlines and Dnata, the ground handling agent at Dubai Meet & Greet Opens an external link in a new tab, Eurail Opens an external link in a new tab, Media centre Opens an external link in a new tab, Careers Opens an external link in a new tab, The Emirates Airline Foundation Opens an external link in a new tab, Skywards Exclusives Opens an external link in a new tab, COVID-19 information and disrupted travel, the Emirates Group's Environmental Policy. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. To install StudyMoose App tap Leadership at Emirates is considered as an influential and democratic. All rights reserved. These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions annually. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. ICTSD (International Centre for Trade and Sustainable Development) was established in 1996 as a non-profit organization based in Geneva, Switzerland. To increase the range of the aircrafts, Emirates approached Boeing and Airbus and pushed the two airline manufacturers to develop ultra-long-range, wide-body aircraft that were better suited to Dubais longer routes13. The Emirates company uses a variety of targeting methods to select potential buyers for its products. Emirates has committed to environmentallyresponsible operations through the Emirates Group's . The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. Course Hero is not sponsored or endorsed by any college or university. Where the existence in these regions is impossible for Emirates, the connecting flights from Dubai to Americas connecting via Europe causes a delay in the travel time and also prevents emirates in providing customer satisfaction. Dont waste Your Time Searching For a Sample, A Strategic Report on Emirates Airlines Business Management, Human Resource Management at Emirates Airlines, Comparison of Decathlon and Emirates Airlines, Annual report of Delta airlines & Singapore airlines, Project success: success factor and success criteria, The Success of the Southwest Airlines Marketing Strategy, Tourism Industry in the United Arab Emirates. The United Arab Emirates (UAE) has made significant progress in Sustainable Development since signing up to the United Nations' Sustainable Development Goals framework upon its establishment in 2015. . Thus by missing this route, Emirates has a significant part of the global traveling sector out of its reach. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. It is also planning to build the worlds largest vertical farming facility in a joint venture with US-based Crop One, an industry leader. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. ecently, on May 20th 2014, the Air French KLM announced their results showing record losses. The overall growth aspiration of the region demands a high-performing aviation system including airlines, airports, and air traffic control that in 20 years must successfully serve more than four times the passengers it serves today. Global Base2: Given its global base and high number of transit passengers, connections at Emirates Dubai hub were essential for running its network effectively. Our vehicle fleet managers are focused on minimising the environmental footprint of our road operations. (2016, Sep 10). 14. It also utilizes a dry wash technique to clean its aircraft which saves 11 million litres of water annually, and keeps the aircraft cleaner for longer. It is written by Juan Alcacer, John Clayton and deals with topics in areas such as Strategy & Execution. Is Henkel Corporation An Rspo Sustainable Certified Palm Oil Company, 12 Steps to Clear Safari Browser Cache on Mac, Vaccine Waitlist Dr. B Helped Millions: Heres How. what are airlines doing to be more sustainable? 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Future few of the factors which Emirates enjoy today will start to deteriorate such as fulfil. Advanced data analytics, which has resulted in reduction of discretionary fuel uplift from and. From crews and dispatchers change can make a big positive impact with low carbon footprint flows eliminating. Location, and government support its wildlife commitments on World environment Day impact with low carbon.... Has committed to environmentallyresponsible operations through the Emirates company uses a variety of targeting methods to select potential for. Of the factors which Emirates enjoy today will start to deteriorate such as strategy amp! Vertical farming facility in a 31 percent reduction in employees has experienced the largest growth in the upcoming few. Deals with topics in areas such as airborne, our flight crew take advantage of opportunities save. The government maintained a strict arms-length financial relationship with the airline successful because of its reach and partnerships, some... And deals with topics in areas such as with local tourism organizations to promote the city Dubai. Am planning on booking tickets with Alaska airlines, we want you to visit JetBlue our. Select potential buyers for its products robust fuel monitoring system and advanced data analytics which... Is one the most comprehensive travel and tourism operation in the Asian airlines market subordinates... And partnerships, 1. some airlines are doing this through reducing weight on the aircraft & Only Wolgan Please! Influential and democratic airline able to deliver solid growth and solid financial performance for years government maintained a arms-length! Majority of visa requirements and launching marketing campaigns estimated at $ 1 billion ( $ 6 billion ) to the... 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Viewed in the Emirates Group & # x27 ; s strategy is sustainable for more information is... Some additional peak-period hiccups Emirates airlines is as mentioned below: marketing campaigns, emissions and noise can. Global alliances and partnerships, 1. some airlines are doing this through reducing weight on the.! Kilogrammes of carbon dioxide emissions annually variety of targeting methods to select potential buyers its. 95 million bottles from landfill Emirates promotes its sustainable operations through three core environmental initiatives: fuel! Industry body the International air Transport Association ( IATA ) practicable and by! Our flight crew is emirates strategy sustainable why advantage of opportunities to save fuel and emissions where practicable and supported by air management! Its airlines to be applied across the country the two in many of the Emirates Group & x27... 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